Concert Booking & Promotions for Beginners

The real business of booking artists, producing events, selling tickets, managing risk, and making money—written for readers who want to understand what actually happens behind the curtain before they put their own money on the line.

The book is designed to give a new promoter a realistic framework for budgeting, artist booking, venue decisions, ticketing, marketing, risk, and the operational details that separate an idea from an actual show.